Why tear&taste earns a spot in your line
No water, no cup, no shaker.
Fits a pocket, a gym bag, or a desk drawer, so it gets taken instead of forgotten.
Melts in seconds.
A quick, fun moment that feels more like a treat than a routine.
Flavor that steals the show.
Crafted by Lief’s flavor team to taste like the fruit on the label, not the supplement inside.
A ritual, not a chore
Tearing open a stick and tasting it feels like a treat, not a task, and that keeps people coming back day after day.
NAD+ and B Vitamins
Sweet cherry up front, a burst of pineapple right behind it, and a bright, tangy finish. B vitamins are famous for tasting like vitamins. This one tastes like a tropical vacation.
- FlavorCherry Pineapple
- InsideB Vitamins
- Formattear&taste stick
Creatine
Bold, nostalgic grape-candy flavor with a little tartness to keep it lively. Creatine has a reputation for chalk and grit. Here it melts smooth, and all you notice is the grape.
- FlavorBubble Gum Grape
- InsideCreatine · OptiCreatine™
- Formattear&taste stick
Probiotics
Ripe strawberry and juicy watermelon with a light, tangy lift. Fresh and easygoing, and happy to skip the fridge.
- FlavorStrawberry Watermelon
- InsideProbiotic
- Formattear&taste stick
Three ways to launch with Lief
1. Start with ours.
Our tear&taste formulas are ready to go as-is, or we'll tune the flavor and formula to fit your brand.
2. Bring yours.
Have a formula your customers already love? We'll help adapt it to tear&taste and dial in a flavor to match.
3. Build something new.
Our team takes it from concept through formulation, flavor, regulatory, manufacturing, and packaging.
