It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service.
We envision ourselves to be the most innovative and iconic wellness company driven by the talents of our people.
At Lief, we love contributing to organizations that are making a positive impact all over the world.
Lief is a proud sponsor of What’s Up With Supps events. The What’s Up With Supps board is made up of dynamic industry leaders that are passionate about supplements and keeping the industry strong. Their mission is to be the catalyst for creating connections in the Health & Wellness industry and together we promote unity, growth & innovation through networking, mentoring and professional development.
Adel Villalobos founded Lief Labs in 2008 with the dream of becoming an industry leader in quality, innovation, and technology. Now, with over 25 years of experience in the dietary and nutritional supplement industry, Adel is very active in the industry and community. He is a founding member of the Nutrition Industry Association and a board member of several industry and community organizations, including the Supplement Safety and Compliance Initiative, the Natural Products Association (NPA), Santa Clarita Valley Economic Development Center and the Biotech Program at LA Mission College. He is also a member of the NPA’s Committee for Industry Product and Label Integrity, Young Presidents Organization (YPO), and the Los Angeles CEO Council.
Adel built his business and reputation on the concept of “helping others.” Once a start-up itself, Lief Labs has made efforts to support entrepreneurial brands make their start and guide them through the industry. Adel also mentors aspiring businesspeople and young students through his affiliations with local colleges and universities. He works closely with other community leaders to establish institutions that benefit underprivileged youth and provide access to resources for extracurricular activities and sports. Adel serves as a member and supporter of nonprofit foundations, such as Heart of the Brain and Vitamin Angels.
Adel graduated from the California State University at Northridge with a B.S. in Biochemistry and completed the Executive Management Program at UCLA’s Anderson School of Management. He has furthered his educational achievements by completing multiple courses on Artificial Intelligence – Strategies for Leading Business Transformation from The Kellogg School of Management at Northwestern University.
Adel Villalobos was born in the Northeast San Fernando Valley. It was there that his hard-working parents raised him and his siblings and where he developed a love for baseball, which he attributes to his passion for discipline, teamwork, mentorship, and community. Adel is inspired by his daughter and son with their zest for life, learning, and curiosity – to be a part of their growth and maturity is a gift he says he will always cherish.
Steve is a senior executive with 20+ years of experience helping businesses drive sustainable improvements in long-term value. His background is a blend of corporate and consulting roles with a focus on privately-held and PE-owned companies. Through all of his roles, Steve has focused on creating organizational alignment so individuals at all levels make decisions that are consistent with the strategy and create value.
He is currently CFO and EVP of Strategy for Lief Labs, a product development innovator, premier formulator, and manufacturer of dietary supplements. Prior to Lief, his experience in the supplement industry includes 7 years as EVP and CFO at Pharmavite LLC, the makers of Nature Made vitamins, President of Corr-Jensen (now Performix), and COO and CFO at Bragg Live Foods.
On the consulting side, his experience includes senior roles at L.E.K. Consulting and Stern Stewart & Co. Steve has also served as an adjunct professor at Pepperdine University where he taught courses on valuation and mergers and acquisitions.
Steve holds an undergraduate degree in Finance from California Polytechnic State University in San Luis Obispo, California and an MBA in Finance and Business Strategy from Indiana University. Additionally, Steve co-wrote a book, “Every Second Counts: An Introduction to Football Clock Management,” with his son, Matt.
Leo Fernandez
David Wood
Roberto Medrano
Sachin Gupta
Ross Christianson
DJ Lipke
Sanjeev Krishnan
Carl Lotin
Sean Mcnally
It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.
It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.
It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.
28903 Avenue Paine
Valencia, CA 91355 USA
Main Headquarters Hours
Monday - Friday 8AM to 5PM
Shipping & Receiving Warehouse Hours
Monday - Friday 8AM to 2:30PM
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