Wellness Through Innovation

Our Mission

It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service.

Our Vision

We envision ourselves to be the most innovative and iconic wellness company driven by the talents of our people.

Our Core Values

Adaptable

Acknowledge the facts. Embrace change. Drive continuous improvement.

Driven

Persevere with passion, discipline, and hard work to exceed expectations.

Innovative

Be inventive. Find solutions. Envision the future.

Integrity

Be courageous! Act honestly. Speak candidly.

Teamwork

Selflessly collaborate. Be accountable. Win as a team.

We Are Proud Sponsors

At Lief, we love contributing to organizations that are making a positive impact all over the world.

Lief is a proud corporate sponsor of Heart of the Brain non-profit organization. Heart of the Brain is a community of patients, doctors, donors and supporters working toward improving treatment and curing brain cancer. Click below to become a donor too.

Lief is a proud sponsor of What’s Up With Supps events. The What’s Up With Supps board is made up of dynamic industry leaders that are passionate about supplements and keeping the industry strong. Their mission is to be the catalyst for creating connections in the Health & Wellness industry and together we promote unity, growth & innovation through networking, mentoring and professional development.

Malnutrition is the leading cause of preventable child deaths.
Malnutrition is the leading cause of preventable child deaths. From 2017-2023 Lief Labs proudly supported Vitamin Angels, a global nonprofit organization that provides life-changing vitamins to mothers and children around the world, we were able to reach over 400,000 mothers and children with the nutritional interventions needed to combat malnutrition and reduce illnesses

Our Leadership Team
& Key Executives

Adel Villalobos

President, Chief Executive Officer

Adel Villalobos founded Lief Labs in 2008 with the dream of becoming an industry leader in quality, innovation, and technology. Now, with over 25 years of experience in the dietary and nutritional supplement industry, Adel is very active in the industry and community. He is a founding member of the Nutrition Industry Association and a board member of several industry and community organizations, including the Supplement Safety and Compliance Initiative, the Natural Products Association (NPA), Santa Clarita Valley Economic Development Center and the Biotech Program at LA Mission College. He is also a member of the NPA’s Committee for Industry Product and Label Integrity, Young Presidents Organization (YPO), and the Los Angeles CEO Council.

Adel built his business and reputation on the concept of “helping others.” Once a start-up itself, Lief Labs has made efforts to support entrepreneurial brands make their start and guide them through the industry. Adel also mentors aspiring businesspeople and young students through his affiliations with local colleges and universities. He works closely with other community leaders to establish institutions that benefit underprivileged youth and provide access to resources for extracurricular activities and sports. Adel serves as a member and supporter of nonprofit foundations, such as Heart of the Brain and Vitamin Angels.

Adel graduated from the California State University at Northridge with a B.Sc. in Biochemistry and completed the Executive Management Program at UCLA’s Anderson School of Management. He has furthered his educational achievements by completing multiple courses on Artificial Intelligence – Strategies for Leading Business Transformation from The Kellogg School of Management at Northwestern University.

Adel Villalobos was born in the Northeast San Fernando Valley. It was there that his hard-working parents raised him and his siblings and where he developed a love for baseball, which he attributes to his passion for discipline, teamwork, mentorship, and community. Adel is inspired by his daughter and son with their zest for life, learning, and curiosity – to be a part of their growth and maturity is a gift he says he will always cherish.

Shabir Rahim

Shabir Rahim

Chief Financial Officer

Shabir Rahim is a senior executive with over 20 years of extensive experience in finance and operations. He is recognized for his ability to drive financial strategy and operational excellence in dynamic business environments.

As the Chief Financial Officer at Lief Labs, Shabir plays a pivotal role in shaping financial strategies that support the company’s growth objectives and enhance overall value. His expertise in capital and treasury management, financial reporting and forecasting, and strategic planning enables Lief Labs to effectively navigate the complexities of the rapidly evolving health and wellness market.

Shabir has a proven track record of implementing robust financial controls and enhancing reporting accuracy, fostering informed decision-making and operational efficiencies. His leadership style emphasizes collaboration and mentorship, empowering high-performing finance teams to achieve ambitious goals while serving as strategic partners to other areas of the organization.

He holds an MBA from the University of Southern California, as well as both a Master’s and Bachelor’s degree in Mechanical Engineering. Shabir is known for his ability to build strong relationships with stakeholders and drive initiatives that promote innovation and growth.

In his free time, Shabir cherishes quality moments with friends and family, particularly enjoying rounds of golf with his two kids and supporting them in their extracurricular activities. He also has a passion for international travel and loves exploring new restaurants throughout the Los Angeles area, always eager to discover new flavors and experiences.

Randy Rosinski

Chief Commercial Officer

Randy is a sales executive with over 30 years of experience driving success and innovation in areas, including Food & Beverage, Consumer Products, Sales, Customer Relationship Management (CRM), and Sales Operations.

Randy currently serves as Lief’s Chief Commercial Officer (CCO), driving the commercial success of Lief’s business by leading the company’s sales strategy, client relationships, and managing market dynamics to position Lief to remain profitable and competitive. He is also a member of the company’s Executive Leadership team. Randy’s extensive experience includes 26 years in business leadership roles at Nestlé USA and he was most recently Vice President, Sales at Ferrara Candy Company, prior to joining Lief.

He earned a degree in Marketing and Sales from California State Polytechnic University-Pomona and completed the Food Industry Management Program of Cornell University. Randy is also a volunteer for Los Angeles area organizations, including Midnight Mission and the Los Angeles Regional Food Bank.

Thomas Luna

Thomas Luna

Chief Operations Officer

Thomas has over 20 years of extensive end-to-end cross-functional and operations management experience gained through his time at PepsiCo, Dr. Pepper Snapple Group, Nestle Skin Health, The Hackett Group, and most recently, Erin Condren Design, where he served as SVP of Operations. As a consultant, Thomas spent 2 years specializing in working capital optimization across various companies and industries. His track record of optimizing processes, enhancing efficiency, and driving cost-effective solutions aligns perfectly with Lief’s commitment to excellence, ensuring Lief is providing industry-leading service and quality to our customers.

Thomas received his Bachelors of Science degree in Supply Chain & Logistics Management from the University of North Texas, and he also holds his Lean Six Sigma Black Belt.

As a member of Lief’s Executive Leadership Team, his strategic leadership and tactical operations experience helps guide Lief’s manufacturing, engineering, IT, customer operations, logistics, inventory, and strategic sourcing capabilities to new heights.

Chioma Ikonte

Chioma Ikonte

Chief Scientific Officer

Dr. Chioma Ikonte is an accomplished, global technical and business executive with over 20 years of experience in nutritional supplements, including vitamins/minerals, prebiotics/probiotics, proteins, botanicals, and food supplements across multi dosage forms in multinational healthcare and consumer products industries. She is recognized for her strategic thinking, implementation of scientific research programs, building front end innovation pipeline and new product execution, which deliver nutritional benefits, increase market penetration, and the deployment of continuous improvement initiatives while controlling costs.

As the Chief Science Officer at Lief Labs, Dr Ikonte plays a pivotal role in developing, driving and delivering innovation, scientific research and product development initiatives that deliver growth and excellence to the organization and our brand partners while maintaining the highest quality standards. Her extensive background in the nutritional industry, delivering product development excellence, innovation and her passion for Quality by Design enables Lief Labs to strengthen its position as an iconic product development and manufacturing partner.

Chioma has a proven track record of implementing efficient product development processes that build quality into the system and deliver novel innovative products with excellence. Her leadership style fosters collaboration, building leaders at every level and empowering high-performing teams to maximize their potentials.

Dr. Ikonte holds a PhD in Pharmaceutical Sciences from the University of Southern California (USC), Los Angeles where she studied the transport and metabolism of 5-Fluorouracil (5-FU) in cancer cells. Her extensive experience in research & development includes leadership roles at Pharmavite, Nutrilite, Herbalife, Metagenics, SmartyPants Vitamins, and most recently Vice President of R&D at Melaleuca prior to joining Lief Labs.

Dr. Ikonte holds several patents in product development and has authored peer-reviewed publications.

David Kroes

David Kroes

Chief People Officer

David Kroes brings over 20 years of experience in consulting and working with companies at various stages of growth. David specializes in developing and implementing innovative talent and organizational development programs that enhance workplace culture and improve employee productivity and engagement. A key element of David’s success is fostering a flexible, equitable, and inclusive work environment, promoting diversity and collaboration across all aspects of HR to support and evolve the business. David is known for integrating a sense of whimsy and fun into the workplace, enriching the employee experience.

Steve Chopp

Strategic Advisor

Steve is a senior executive with 20+ years of experience helping businesses drive sustainable improvements in long-term value. His background is a blend of corporate and consulting roles with a focus on privately-held and PE-owned companies. Through all of his roles, Steve has focused on creating organizational alignment so individuals at all levels make decisions that are consistent with the strategy and create value.

He is currently a Strategic Advisor to the CEO after serving as the CFO and EVP of Strategy for Lief Lab. Prior to Lief, his experience in the supplement industry includes 7 years as EVP and CFO at Pharmavite LLC, the makers of Nature Made vitamins, President of Corr-Jensen (now Performix), and COO and CFO at Bragg Live Foods.

On the consulting side, his experience includes senior roles at L.E.K. Consulting and Stern Stewart & Co. Steve has also served as an adjunct professor at Pepperdine University where he taught courses on valuation and mergers and acquisitions.

Steve holds an undergraduate degree in Finance from California Polytechnic State University in San Luis Obispo, California and an MBA in Finance and Business Strategy from Indiana University. Additionally, Steve co-wrote a book, “Every Second Counts: An Introduction to Football Clock Management,” with his son, Matt.

Bardia Eslami

Bardia Eslami

Vice President of Operations
Mary Landin

Mary Landin

Director of Human Resources

Dieng Bui

Director of Quality Control and Quality Assurance

Nathan Cox

Vice President of Strategic Sales

Steffi Neth

Vice President of Marketing

Board Members & Advisors

Ross Christianson

Leo Fernandez

Sachin Gupta

Sanjeev Krishnan

DJ Lipke

Sean McNally

Roberto Medrano

Adel Villalobos

David Wood

Our Investors

Our Locations

Lief Headquarters

Lief Labs Headquarters is home to our production, packaging, shipping, and administrative operations.

Shipping & Receiving Warehouse

Lief Labs Warehouse is home to our logistics and warehousing operations.

Wellness Through Innovation

It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.

Wellness Through Innovation

It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.

Wellness Through Innovation

It is our mission to provide a seamless customer experience through innovative collaborations, highest-quality products, and unparalleled service. Get started today with a free quote.

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Contact

  • +1.661.775.2500
  • 28903 Avenue Paine
    Valencia, CA 91355 USA

  • Main Headquarters Hours
    Monday - Friday 8AM to 5PM

  • Shipping & Receiving Warehouse Hours
    Monday - Friday 8AM to 2:30PM

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