As a supplement manufacturer, we are passionate about helping people live a healthier life through proper nutrition.
After facing the largest pandemic in one-hundred years, Lief recognized that there are especially vulnerable groups in the community that need nutritional support. Lief Cares’ mission provides us with the unique opportunity to inspire, elevate, and enrich the lives of people in need by giving them high-quality dietary supplements.
Through the Lief Cares program, we identify essential groups in the community to spread awareness and support them with supplementation.
Depending on the needs of each group, our team carefully selects and formulates supplements in-house with premium ingredients and brings awareness to the cause.
As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.
Not only are consumers making purchase decisions with purpose top of mind, but they are also buying and advocating for purposeful brands.
72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008.
71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008.
73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: Edelman goodpurpose® Study)
$5,000 – $10,000 Donation
Less than $5,000 Donation