Shakeela Hashmi, Lief’s R&D Manager, shares her thoughts on the blossoming women’s health supplement market in an article called “Pour La Femme” for Nutrition Industry Executive. With an estimated value of $41.1 billion in 2023, according to Global Market Insights, the market has experienced significant growth driven by the rise in chronic disorders and an increasing awareness among women about the importance of preserving their health and well-being.

Shakeela highlights key trends and innovations in women’s health supplement formulations, emphasizing ingredients that cater to diverse wellness needs from weight management to sleep. She noted the rising popularity of plant proteins for maintaining healthy weight and muscle growth, alongside probiotics and fiber for gut health and cholesterol management. Hormone-balancing ingredients like curcumin, ashwagandha, ginger, and evening primrose oil are also central to new product developments, addressing essential concerns for women’s well-being.

Read the full article here.