In an article for Natural Products Insider, Sumner Willrodt, Lief’s Multimedia Designer, discusses the rise of the nutricosmetic trend and how brands can maximize market positioning and product design strategies.

Nutricosmetics is a niche that continues to see growth and opportunities for brands. According to research, the global women’s health and beauty supplement market reached over $53 billion in 2022, with expectations to grow up to $80 billion by 2030. In the last few decades, we’ve seen the market grow considerably as consumers continue to expand their understanding of the connection between nutrition, health, and beauty.  Supplements have expanded from the medical and health aisles to the beauty department at many retail stores.

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