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Lief’s VP of Marketing, Steffi Neth, Discusses Optimizing Supplements for Middle-Aged Women for NPI

In an article for Natural Products Insider, Lief’s VP of Marketing, Steffi Neth, discusses enhancing supplement solutions to optimize wellness for women across middle stages.

Steffi explores the booming market of targeted supplements designed to help women thrive in their 40s, 50s and beyond. Messaging should resonate with the active lifestyle and aspirations of mature women, avoiding stereotypes and promoting empowerment, and supplement options should cater to diverse needs, including vegan, gluten-free and personalized preferences.

 

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