PD Spotlight: Get Back Restful Nights with SereniZ
According to Google Trends, ‘sleep’ hit an all-time high as a search topic in 20231, and one study found that one-third of American adults do not get enough sleep.3 In today’s fast-paced world, sleep and stress have become significant health concerns for many individuals. According to the American Psychological Association, younger Americans (Millennials and Gen Xers) report getting fewer hours of sleep per night on average. They are also more likely than other adults to say they do not get good-quality sleep and have more trouble achieving their sleep goals.2
The rise in sleep disorders and stress-related issues has led to an increased demand for solutions that can help improve sleep quality and manage stress effectively. Along with meditation, limiting caffeine and alcohol, and maintaining a sleep schedule, dietary supplements have gained popularity as a natural approach to addressing these issues, especially those containing adaptogens and other functional ingredients.
Functional formulations are finding their place in the growing nonalcoholic beverage market. In an article for the NBJ report, Bret Caretsky, chief marketing officer for Innovium, notes that there is “a lot of crossover between herbal adaptogens and the nonalcoholic movement.”4 RTD mocktails and powders are both convenient formats that can mimic the experience of alcohol and specialty beverages while also providing functional benefits. Several trends have emerged in the dietary supplements market, focusing on ingredients, efficacy, and consumer preferences. Clean and effective ingredients, low sugar, and sustainability all remain at the forefront for consumers.4
When you experience stress, your body responds by releasing cortisol and other stress hormones. This hormonal surge provides a burst of energy to help you confront or escape from real or perceived threats. However, prolonged stress can decrease sleep duration and reduce REM sleep, resulting in poorer sleep quality, impaired memory, and diminished mood regulation.
Introducing SereniZ Elixir
SereniZ Elixir is a versatile base that can be adapted to create a wide range of flavored drinkable products. Packed with well-studied ingredients, including magnesium glycinate, L-Theanine, inulin, and Lactium® this base provides the perfect foundation for a soothing and effective pre-sleep beverage.
Flavorful Innovations
Experience the refreshing taste and calming benefits of Mojito Dream, your perfect companion for a peaceful night’s sleep. This expertly crafted blend combines the invigorating flavors of mint and lime with powerful stress-relief and sleep-enhancing ingredients.
Orange Cream is a comprehensive solution for those seeking to improve their sleep quality and manage stress effectively and naturally. With the nostalgic taste of orange and vanilla, its scientifically-proven ingredients make it a perfect night routine addition, ensuring you wake up feeling rested and rejuvenated.
Cherry Limeade is an expertly formulated nighttime drink designed to help you relax and achieve a good night’s sleep. Combining the sweet and tart flavors of cherry and lime with potent natural ingredients, it provides a refreshing taste experience and ensures a comprehensive approach to reducing stress and enhancing sleep quality.
Raspberry Lemon blends the refreshing flavors of raspberry and lemon with a powerful combination of stress-relief and sleep-enhancing ingredients, including Lemon Balm, L-Theanine, and Magnesium Glycinate, it is designed to promote relaxation, reduce stress, and support deep, restorative sleep.
Made with well-researched ingredients, SereniZ Elixir can support deep, restorative sleep
Magnesium Glycinate
Magnesium activates over 600 enzymes and is essential for proper cell function and health. Different types of magnesium carry different effects and benefits. Magnesium glycinate, known for its mood support and bone health, has also been shown to improve sleep efficiency, sleep time, and sleep onset latency.5
L-Theanine
L-Theanine is an amino acid naturally found in tea leaves and mushrooms. It has been a leading in the focus and stress management category with its potential to help reduce stress and anxiety, improve cognitive functions such as attention, executive function, and memory, and enhance sleep quality.
Lactium®
Drinking warm milk before bed is a nighttime remedy that has been passed down for years. There have been a few studies confirming it might be due to the amino acid tryptophan, which plays an important role in the production of serotonin and melatonin and tryptophan-enriched foods have been shown to improve sleep and mood in the elderly.6 Lactium® is a milk protein hydrolysate containing the bioactive decapeptide α-casozepine derived from milk protein using a food-grade tryptic hydrolysis process and is the result of over a decade of research and development. It has been shown to reduce stress-related symptoms, maintain normal cortisol levels, improve sleep quality, and promote calming sleep while also being a natural, non-toxic ingredient without side effects such as drowsiness or habituation.7
Powder
Mix one serving (approximately 10g) with 8-10 ounces of water. Consume 30 minutes before bedtime. Use consistently every night for best results.
Want to learn more about SereniZ Elixir?
Reach out to your sales representative today for more information.
Please note that this is an example formula.
References and Clinical Studies
1 https://trends.google.com/trends/explore?date=all&geo=US&q=%2Fm%2F06xzh
2 American Psychological Association. (2013, January 1). Stress and sleep.
3 https://www.cdc.gov/sleep/data-research/facts-stats/adults-sleep-facts-and-stats.html
4 New Hope Network, Nutrition Business Journal. (2024). Supplement Business Report. nutritionbusinessjournal.com
5 Abbasi B, Kimiagar M, Sadeghniiat K, Shirazi MM, Hedayati M, Rashidkhani B. The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial. J Res Med Sci. 2012 Dec;17(12):1161-9. PMID: 23853635; PMCID: PMC3703169.
6 https://www.sleepfoundation.org/nutrition/does-warm-milk-help-you-sleep
7 Kim HJ, Kim J, Lee S, Kim B, Kwon E, Lee JE, Chun MY, Lee CY, Boulier A, Oh S, Lee HW. A Double-Blind, Randomized, Placebo-Controlled Crossover Clinical Study of the Effects of Alpha-s1 Casein Hydrolysate on Sleep Disturbance. Nutrients. 2019 Jun 27;11(7):1466. doi: 10.3390/nu11071466. PMID: 31252661; PMCID: PMC6682925.
