Sales Executive, Charles DeVos, featured in Natural Products Insider

Lief Lab’s Charles DeVos dives into the different methods manufacturers can use to develop an outstanding and effective protein product in his article for Natural Products Insider. He explains that with the wide variety of protein powders available on the market today, it’s important to ensure a product aligns with the goals and lifestyle of its target consumers.

“Once a brand determines a product’s mission and objectives, it can consider key protein sources and their respective benefits to the formulation.”

– Charles DeVos

 

Read the full article here.

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