1.) Starting Product Development without Market Research
Before entering the product development stage, it’s critical to the formula’s success that you take the time to conduct market research. Specifically, you should identify your target demographic and audience type. This information will help establish the basis around which your formula is created and ensure it appeals to the right consumers.
2.) Formulating without Goals or Intention
Without knowing what the purpose of your supplement is, the formulation process will prove itself challenging. It’s important to have a clear understanding of the supplement’s end goal and the benefits it will provide the consumer. Decisions regarding ingredients and quantities will all stem from the intentions you set for the supplement before it is formulated.
3.) Not staying up-to-date with FDA Regulations
The FDA regulates which raw materials are banned. The last thing you want to do is complete the formulation process just to find out later down the line that a raw material used in your formula is banned. Review these regulations before finalizing a formula to ensure your supplement is in the clear. The FDA also keeps an “Advisory List” for materials that haven’t been banned but don’t appear to be lawful and should be avoided. You can find both lists here.
4.) Determining Certifications after Formulating
To avoid having to re-formulate, decide on which certifications you want your supplement to claim before entering the formulation process. Depending on the certification, there will be regulatory obligations that your formula will need to abide by.
5.) Ignoring Potencies and Label Claims
Potencies and Label Claims can get complicated. However, it’s vital to understand that most ingredients are not 100% pure. With potency testing, the concentration of active ingredients can be measured for accurate content claims.
For example, magnesium citrate is only 14% active magnesium. To hit label claim of 100mg magnesium, ~715 mg of magnesium citrate would need to be put into the formula.
6.) Not reviewing FDA Daily Value Regulations
The FDA regulates the daily values for vitamins and minerals. When you formulate a supplement designed to account for a percentage of a person’s daily value of a nutrient, it will have to coincide with what the FDA determines a person’s daily value of that nutrient is. When the FDA makes adjustments to these values, your formula will need to adjust too.
7.) Selecting Flavors that don’t compliment Formula Actives
Flavoring your supplement is one of the most exciting steps in formulating. However, problems can occur when your flavor choices don’t compliment the natural flavors that already exist in your formula’s actives. Use the natural flavors from ingredients to your advantage and choose additional flavors that will compliment them.
What to avoid (Example): Formulating a Vitamin C supplement, which has a natural citrus flavor, and choosing to flavor for a coconut taste.
8.) Forgetting to add necessary Excipients
Although excipients will not provide any beneficial value, including them in a formula can provide other values to a supplement. This includes contributing to the consumer’s experience by enhancing aesthetic, taste or form. By utilizing excipients in an effective and conscious way, you can increase the quality and performance of the supplement.
Excipients are tremendously helpful in instances such as using magnesium stearate to ensure an even fill weight to meet label claim or using calcium silicate to stop a product from clumping.
9.) Lacking Patience in the Formulation Process
Although formulation is not the longest process in the grand scheme of creating a supplement, make sure to give it the quality time it deserves. The average time to formulate a supplement is two weeks, however, be accepting that it may take longer to reach your desired results.
10.) Formulating a supplement with no distinction
Last but not least, it’s important to implement distinction in your supplement’s formula. By establishing a unique selling proposition, you can better position your formula and standout in the market. There is a time and place for stock formulas, however, distinction in formulation is often what will set a supplement apart from its long list of competitors and drive its sales.
