Our team attended the leading trade show in the natural, organic, and healthy products industry, Natural Products Expo West!

This year, Expo West hosted over 65,000 attendees and 3,000 exhibitors ranging from brands, suppliers, manufacturers, and more. We enjoyed exploring new product innovations, discovering new trends, attending educational events, and the incredible networking opportunities!

After the expo, our team took a moment to reflect and share their thoughts. Here is what they said:

“The show is huge! With tons of opportunities to see what’s currently trending and growing is the natural products space. I love how it is a perfect common ground to meet up with clients and our suppliers as well as meet new people and develop new opportunities/relationships. And of course the food and samples are always a plus.” – Chris Ligot, Sales Executive

“Women’s Health and wellness stood out to me a lot!” – Julia Bohan-Mendoza, Customer Operations Manager

“What I enjoyed most about this year’s Expo West, is that it provides a great opportunity and environment to meet and network with both existing and potential suppliers and customers. Interacting with our partners in this type of setting allows Lief to strengthen these key relationships and enables continued partnerships which are the foundation of our success. I’m already looking forward to next year’s Expo!” – Thomas Luna, VP of Supply Chain & Strategic Sourcing

“The Women’s Health category of dietary supplements continues to exhibit remarkable growth. This year’s Expo highlighted new brands and new product formulations aimed to address a variety of women’s health concerns, but we also saw a resurgence in familiar and proven ingredients, with innovative new branding approaches. As a woman myself, I’m happy to see the underserved category finally get the recognition and solutions it deserves. It truly emphasizes the power of women!” – Sara Goodman, Sales Executive

“2024 had the best turn out of attendees I’ve seen in years, the industry is showing its resilience and coming back strong!” – Nathan Cox, VP of Strategic Sales

“Indulging in a symphony of clean nutrition designed to nourish not only the body but also the mind and soul, the Natural Products Expo West 2024 delivered an abundance of delights to savor. What I found most interesting this year was within the supplement and CPG realms; the appeal of low- or no-sugar options remains extremely top of mind. The emergence of sparkling and probiotic teas infused with mood-enhancing ingredients stole the spotlight. Products that not only promote personal wellness but also prioritize the health of our planet were predominant throughout this years’ show with the largest turnout I’ve witnessed so far.” – Steffi Neth, VP of Marketing