As women’s health gains long-overdue attention, the supplement industry is stepping up with targeted, research-backed innovations. From easing the transition through perimenopause with adaptogens like ashwagandha, shatavari, and fenugreek, to nurturing pregnancy and cardiovascular wellness with omega-3s and probiotics, today’s formulations are designed to meet women’s evolving needs—tackling everything from hot flashes to stress with thoughtful precision.

From ashwagandha to omega-3s, science-backed ingredients and strategic formulation practices are fueling the rapid growth of the women’s health supplement market. Lief Labs’s CSO, Chioma Ikonte, and CEO, Adel Villalobos, emphasize how a “quality by design” approach is shaping holistic products that meet women’s evolving needs—from sleep support to hair growth. With the global women’s health and beauty supplements market valued at $3.79 billion in 2024 and projected to more than double by 2032¹, the demand is being driven by rising awareness of preventive care, the prevalence of nutrient deficiencies, and a growing focus on hormonal balance and beauty from within. Notably, 30% of women worldwide suffer from iron-deficiency anemia, and 80% of women aged 18–45 actively seek supplements for skin, hair, and nail health ¹.

¹ Data Bridge Market Research. Global Women’s Health and Beauty Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032. https://www.databridgemarketresearch.com/reports/global-womens-health-and-beauty-supplements-market 

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