The Big Natural is an event hosted by the Natural Products Association in Maryland. This is a two day event that brings together industry leaders, innovators and government officials. The agenda consists of panels,  distinguished speakers, workshops and educational sessions, among other activities. On day two, Adel spoke on the topic of “Getting the Company off the Ground in the Digital Age”.

“The disruption in the new digital environment in which we operate today requires CMOs who can add value to the enterprise by using technology to keep up with the speed required. This creates tension between serving the new market and maintaining the long-term viability of manufacturing in the face of new regulations and price pressure. This requires building an end-to-end infrastructure in support of your brand but this disruption should be recognized for what it is – a big opportunity.” – Adel Villalobos