One of the strongest growing markets is nutricosmetics, which is expected to grow to over $9 billion by 2032. In an article for SupplySide Supplement Journal, Lief’s Chioma Ikonte, chief scientific officer, and Steffi Neth, VP of marketing, give insight for brands looking to thrive in the dynamic and evolving market of nutricosmetics.

Nutricosmetics, also known as beauty-from-within, combine nutrition and skin care to enhance skin, hair, and nail health through oral supplementation. From brand positioning concepts and ingredient trends to formulation and product development, Chioma and Steffi delve into the strategies that can help brands stand out and succeed in this competitive market. Their insights highlight the importance of innovation, consumer education, and staying ahead of market trends to capture the growing demand for nutricosmetics.

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