Lief’s Business Development Project Manager, Michael Courts shares his thoughts with Wholefoods Magazine on the biggest challenges nutrition brands are currently facing.

From sourcing to brand recognition and differentiation tactics, contract manufacturers (CM) can assist with navigating the market and overcoming ever-changing supply chain issues. Partnering with a quality CM is crucial to not only preventing problems but also dealing with any that a company may encounter. Michael and other contributors dive deeper into what to look for when seeking a CM such as customer service, knowledgeability, facility conditions, audits, Quality department and SOPs (Standard Operating Procedures).

Read the full article to understand the most common challenges and their solutions at Wholefoods Magazine.