In a new article for Nutraceuticals World, Lief Lab’s Chief Business Officer Nate Cox shares how contract manufacturers, like Lief Labs, are adapting to the changing standards of retailers and trends of the market.

With Amazon’s recent update to its supplement seller requirements, Cox notes how finding partners that are aware and satisfy the stricter regulations is going to be crucial in helping achieve the target industry standards. In addition, partnering with a CMO that aligns with a brand’s goals and consistently brings innovative solutions is important in generating success for both groups.

Read the full article here.