Lief Labs’ Fahad Ali, Planner of Operations and Supply Chain, is featured in an article for Nutritional Outlook on ingredient trends for 2021. An ingredient to watch is vitamin C, which demonstrated drastic growth in 2020 largely due to the COVID-19 pandemic and the well-known link between vitamin C and immune health. Ali gives insight into the impact from the supply chain perspective on the vitamin C market approximately one year into the global pandemic. He shares how changes in logistics time, ingredient sources, and product launches with vitamin C continue to contribute as major factors in the supply of vitamin C and other ingredients in the dietary supplement market.

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