Lief’s R&D Manager, Shakeela Hashmi, Talks Formulating with Biotics for NPI
In an article for Natural Products Insider, Shakeel Hashmi, Lief’s Research and Development Manager, discusses the innovations of delivery formats in the dietary supplement market.
Shakeela shares how biotic products are not only for brands in the traditional digestive health space, but also for brands in other categories outside the market looking for ways to innovate and expand their product lines. Through the gut’s link to so many other bodily systems, biotics are a natural choice for growing brands to consider adding into their supplement formulations to enhance and expand their product offerings beyond traditional gut health and immune health.
