Lief’s R&D Manager, Shakeela Hashmi, Discusses Ingestible Nutraceuticals in Beauty-from-Within for GCI Magazine
In an article for Global Cosmetic Industry, Shakeel Hashmi, Lief’s Research and Development Manager, discusses beauty brands venturing into the ingestible nutraceutical space and the opportunities to serve the ever-changing consumer needs.
While topical and ingestible products target different biological pathways, Shakeela suggests that they can complement each other in delivering improved benefits to support a wider range of potential health targets beyond traditional skin, hair and nails, while also driving business growth. Shakeela gives a closer look at key considerations and ingredients when developing beauty supplement products in a competitive landscape.
