In an article for Natural Products Insider, Lief’s Sr. Product Development Manager, Meg Ligot, and Sales Executive, Jenna DeShayes discuss the growing esports market and formulating for gamers.

Gaming supplements are formulated to be sustainable with the idea of giving the consumer an energized mental experience, rather than a spike, to improve focus, memory, and reaction time. The gaming experience is also in consideration when formulating specific supplements similar to how sports nutrition stacks are formulated to specific types of athletes. During product development, brands should focus on a formulation strategy that includes key ingredients and a convenient delivery format that will meet the needs of today’s gamers.

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