In an article for Natural Products Insider, Lief’s Product Development Supervisor, Algin Guingao, discusses consumer’s interest in curcumin, formulations, and how brands can stand out in a popular market.

The growing interest in antioxidants and the need for maintaining a healthy immune system has prompted people to investigate better health options for themselves. Algin shares that an important factor when formulating with curcumin is to keep in mind the product’s potencies, which are sometimes disregarded in many formulations.

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