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Lief’s VP of Marketing, Steffi Neth, Discusses Nutritional Supplement Needs Beyond Menopause for NPI

In an article for Natural Products Insider, Steffi Neth, Lief’s VP of Marketing, discusses nutritional supplement needs for women in their 40s, 50s, and beyond extending beyond menopause-related support to address a variety of health concerns.

With more products on the market targeting bone health, heart health, cognitive function, stress management, and skin care in this demographic, this shift reflects the multifaceted nature of women’s health needs and presents opportunities for brands to develop specialized products. This trend is driven by a greater life expectancy, Neth continues, and a better understanding of individualized wellness needs.

Click here to read the article.

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