The global women’s health market was valued at $44.36 billion in 2023 and is expected to grow at almost 5.7% year over year from 2024 to 2030 with significant changes expected in product marketing and the development of more specific women’s health products. Despite the fact that there are more health supplements targeted towards women than men, a considerable portion of these products are classified as ‘non-specific,’ primarily consisting of multivitamins. So, why has it taken so long to see growth in women’s health? Understanding women’s health has been impeded by several factors, including underrepresentation, underfunded studies compared to “men’s health,” and reliance on unscientific stereotypes due to lack of knowledge.

However, the power of the internet has greatly increased awareness of women-focused health issues, with women’s health concerns trending on social media platforms in recent years. One topic that has gained significant attention is hormonal health, with more women seeking natural solutions to manage menopausal symptoms and maintain overall well-being. Supplements that help balance hormones can improve women’s daily lives, providing relief from menopausal symptoms and supporting long-term health.

Introducing FemBalance

FemBalance is designed to support the unique needs of women

Hormonal Harmony

FemBalance supports hormonal balance, alleviating menopausal symptoms and menstrual discomfort while promoting reproductive health. S-Equol, Red Clover, and HMR Lignans work synergistically to alleviate menopausal symptoms, such as hot flashes, night sweats, and mood swings.

Metabolic Support

The MetaboDigest Bliss Complex is designed to enhance digestion, support metabolic health, and aid in weight management by boosting thermogenesis and fat metabolism.

Stress Management

Ingredients like Dong Quai, Jujube, and Licorice contribute to stress management by soothing the digestive tract, providing calming effects, and supporting adrenal health.

Antioxidant Protection

Both complexes provide powerful antioxidants that protect against oxidative stress, support immune function, and promote overall well-being.

Cardiovascular Health

Ingredients such as S-Equol¹¹, Red Clover, and Citrus Extract contribute to cardiovascular health by supporting blood circulation, reducing inflammation, and providing cardiovascular protection.

References and Clinical Studies

¹ Jenks BH, Iwashita S, Nakagawa Y, et al. A pilot study on the effects of S-equol compared to soy isoflavones on menopausal hot flash frequency.
² Data on File. 1811 Study Report; Pharmavite LLC
³ Tousen Y, Ezaki J, Fujii Y, Ueno T, Nishimuta M, Ishimi Y. Natural S-equol decreases bone resorption in postmenopausal, non-equol-producing Japanese women: a pilot randomized placebo-controlled trial. Menopause. 2011;18(5):563-574.
⁴ Aso T, Uchiyama S, Matsumura Y, er al. A natural S-equol supplement alleviates hot flushes and other menopausal symptoms in equol nonproducing postmenopausal Japanese women. J Womens Health. 2012;21(1):92-100.
⁵ Ishiwata N, Melby MK, Mizuno S, Watanabe S. New equol supplement for relieving menopausal symptoms: randomized, placebo-controlled trial of Japanese women. Menopause. 2009 Jan-Feb;16(1):141-8. doi: 10.1097/gme.0b013e31818379fa. PMID: 19131846.
⁶ Utian WH, Jones M, Setchell KDR. J Women’s Health (Larchmt). 2015;24(3):200-208. http://doi.org/1089/jwh.2014.5006.
⁷ Tempfer CB, Froese G,Heinze G, Bentz EK, Hefler LA, Huber JC. Side effects of phytoestrogens: a meta-analysis of randomized trials. Am J Med. 2009;122(10):939-46.e9, J Nutr. 2009;139(5):981-986.
⁸ Setchell KD, Clerici C. Equol: history, chemistry, and formation, J Nutr. 2010;140(7):1355S-62S
⁹ Muthyala RS, Ju YH, Sheng S, et al. Equol, a natural estrogenic metabolite from soy isoflavones: convenient preparation and resolution of R- and S-equols and their differing binding and biological activity through estrogen receptors alpha and beta. Bioorg Med Chem. 2004;12(6):1559-1567.
¹⁰ Nilsson S, Gustafsson JÅ. Clin Pharmacol Ther. 2011;89(1):44-55. 11. Pearce ST, Jordan VC. Crit Rev Oncol Hematol. 2004;50(1):3-22. 12. Kauffman EC, et al. Oncol Rep. 2013;30(1):131-138. doi:10.3892/or.2013.2416. 13. Sen A, et al. Immunobiology. 2021;226(1):152020.
¹¹ Sekikawa A, Ihara M, Lopez O, Kakuta C, Lopresti B, Kuller L, Cui C. Effect of S-equol and Soy Isoflavones on Heart and Brain. Curr Cardiol Rev. 2019;15(2):114-135. doi: 10.2174/1573403X15666181205104717. PMID: 30516108; PMCID: PMC6520578.
¹² Udani JK, Brown DJ, Tan MO, Hardy M. Pharmacokinetics and bioavailability of plant lignan 7-hydroxymatairesinol and effects on serum enterolactone and clinical symptoms in postmenopausal women: a single-blinded, parallel, dose-comparison study. J Am Coll Nutr. 2013;32(6):428-35. doi: 10.1080/07315724.2013.849578. PMID: 24606716; PMCID: PMC3877914.
¹³ SPINS. 2024 Trend Predictions. Jan 2024. PowerPoint Presentation.