Lief’s VP of Sales Strategy, Nathan Cox, Talks Regulatory Guidance in the US Market for NBR
With the US continuing to represent a thriving market opportunity, Nathan Cox, the VP of Sales Strategy at Lief, provides guidance for dietary supplement and nutraceutical brands looking to expand their business internationally in an article for Nutraceutical Business Review.
According to a recent industry report from Statista, the value of the US dietary supplement market is expected to reach $70 billion, which would represent a significant increase compared with 2022 when the market was valued at approximately $43 billion. Cox notes that being aware of and understanding the latest industry and regulatory updates is vital to achieving success in this highly competitive and evolving space.
