Trend Report: Immune Health
Consumers are recognizing that the path to overall health and wellbeing starts with the body’s ability to combat illness. This ability resides in the strength of the immune system. Without a healthy immune system, the body becomes susceptible to a wide-range of ailments. Especially during cold and flu season, consumers seek ways to build and maintain a healthy immune system.
The most common piece of advice given to consumers that want to boost their immunity is to maintain a well-rounded diet and proper nutrition. Although this sounds like a relatively easy goal to accomplish, many consumers find that their fast-paced and modern lifestyles make consistently consuming functional foods with the recommended amount of nutrients challenging.
Dietary supplements enter the equation as an easier and simpler solution to ensure the body is receiving the proper nutrition to promote healthy immunity.
According to the Kerry Global Consumer Survey on Immune Health:
42% of consumer say they proactively look for products that can improve their health
68% of consumers in the United States are either users or considerers of immune health products
12% of consumers around the world say they are not worried about their health
Supplements that Boost Immunity
Vitamins play an essential role in the immune system. Specifically, vitamins help protect against infections and work as antioxidants to regulate the immune system.
Key Vitamins: Vitamin C | Vitamin D | Vitamin E
Minerals aid in slowing down the body’s over-active responses and help control inflammation.
Key Minerals: Zinc | Selenium | Iron
Probiotics have been shown to promote the growth of antibodies and protect against harmful bacteria.
Key Probiotic Materials: Bifidobacteria | Lactobacillus
Regulates immune response and against oxidative stress.
Found in: Asparagus, Avocados and Brussel Sprouts
Possesses high antioxidant activity and radical scavenging.
Found in: Wine, Grapes, Blueberries and Peanuts
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