Adel built his business and reputation on the concept of “helping others.” Once a start-up itself, Lief Labs has made efforts to support entrepreneurial brands make their start and guide them through the industry. Adel also mentors aspiring businesspeople and young students through his affiliations with local colleges and universities. He works closely with other community leaders to establish institutions that benefit underprivileged youth and provide access to resources for extracurricular activities and sports. Adel serves as a member and supporter of nonprofit foundations, such as Heart of the Brain and Vitamin Angels.

Adel graduated from the California State University at Northridge with a B.Sc. in Biochemistry and completed the Executive Management Program at UCLA’s Anderson School of Management. He has furthered his educational achievements by completing multiple courses on Artificial Intelligence – Strategies for Leading Business Transformation from The Kellogg School of Management at Northwestern University.

Adel Villalobos was born in the Northeast San Fernando Valley. It was there that his hard-working parents raised him and his siblings and where he developed a love for baseball, which he attributes to his passion for discipline, teamwork, mentorship, and community. Adel is inspired by his daughter and son with their zest for life, learning, and curiosity – to be a part of their growth and maturity is a gift he says he will always cherish.

He is currently CFO and EVP of Strategy for Lief Labs, a product development innovator, premier formulator,  and manufacturer of dietary supplements. Prior to Lief, his experience in the supplement industry includes 7 years as EVP and CFO at Pharmavite LLC, the makers of Nature Made vitamins, President of Corr-Jensen (now Performix), and COO and CFO at Bragg Live Foods.

On the consulting side, his experience includes senior roles at L.E.K. Consulting and Stern Stewart & Co. Steve has also served as an adjunct professor at Pepperdine University where he taught courses on valuation and mergers and acquisitions.

Steve holds an undergraduate degree in Finance from California Polytechnic State University in San Luis Obispo, California and an MBA in Finance and Business Strategy from Indiana University. Additionally, Steve co-wrote a book, “Every Second Counts: An Introduction to Football Clock Management,” with his son, Matt.