In an article for Natural Products Insider, Lief Labs’ Business Development Project Manager Michael Courts, M.S. shares the advantages and what to look for when sports nutrition brands partner with contract manufacturers. Understanding and utilizing the wide variety of services that manufacturers have to offer can help ensure brands find success in the market.

From product development and formulation to marketing and package design, among other areas, contract manufacturers can provide a range of valuable services—above and beyond production—to help sports nutrition brands introduce and continually deliver stand-out products to the highly competitive marketplace.

– Michael Courts

Read the full article at Natural Products Insider.