Lief’s CEO, Adel Villalobos, is Discusses Benefits of Partnering with CMOs in Whole Foods Magazine
In an article for Whole Foods Magazine, Adel Villalobos, Lief’s Founder and CEO, discusses the importance of transparency and what to consider when working with a contract manufacturer, such as Lief Labs.
In advising brands who are searching for a quality partner, Villalobos says his first recommendation is to understand and define quality for your brand. “What does quality mean for you?”
To get full access to this article and more at Whole Foods Magazine.
