In an article for Natural Products Insider, Adel Villalobos, Lief’s CEO, discusses how CMOs, including Lief, are overcoming the cost and supply challenges when it comes to innovation.

With economic pressures impacting markets and margins, dietary supplement brand owners and their manufacturing partners are challenged to reduce costs, optimize supply networks, exceed quality standards, and deliver innovative products that address consumer health needs and preferences. Adel notes that innovation has encountered notable hurdles, “largely stemming from the disruptive aftermath of the COVID-19 pandemic.”

“Prior to the global health crisis, the industry was experiencing a steady trajectory of growth, buoyed by significant advancements such as the rise of gummy supplements and the introduction of pioneering ingredients. These innovations catered to evolving consumer preferences for natural and scientifically backed dietary solutions.”

Click here to read the article.