Liefs’ CEO Adel Villalobos Joins Danielle Masterson on the NUTRAcast Podcast

Adel Villalobos, Lief Labs’ CEO and founder, joins Danielle Masterson of NutraIngredients-USA to discuss technology in the supplement industry. What started as a passion for nutrition and biochemistry has lead Adel to grow a successful contract-manufacturing company with substantial growth over the past few years. As Lief and other businesses in the industry continue to encounter challenges in managing expansion, consumer demand, and data threats, technology has made a significant difference in assisting with growth and security.


“Data analytics has entered our industry and the brands are leading it. What I want to do is I want to push that down into the contract manufacturer and the businesses that service these brands. We also want to look at regulatory issues and see if we can model that and predict where issues can happen within an organization. So this isn’t data that exists outside of our organization. This is more internet of things and connecting all our equipment to sensors and then adding regulatory models and quality models so that we can predict regulatory and potential quality issues.”

– Adel Villalobos, Lief Labs’ CEO and founder



Listen to the full podcast at NutraIngredients-USA


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