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Lief’s Marketing Supervisor, Sydney Postal, Discusses Revolutionary Delivery Formats

In an article for SupplySide Supplement Journal (formerly Natural Products Insider), Sydney Postal dives into innovative delivery formats that have impacted the dietary supplement market.

Brands that want to remain successful and stand out in the dynamic nutraceutical space need to keep pace with evolving consumer interests, product development and formulation trends, and also keep working toward improving and innovating delivery formats. Recent market reports reveal an interesting shift in consumer preferences and growth among the primary delivery formats utilized in today’s dietary supplement market.

 

Click here to read the full article.

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